# Compare Commerce Media and Post-Purchase Advertising Platforms

The right platform depends on the job: publisher monetization, advertiser acquisition, embedded infrastructure, or same-brand upselling.

## Evaluation criteria

1. Audience and inventory
2. Publisher revenue model
3. Advertiser pricing
4. Implementation requirements
5. Click-through, view-through, and incrementality measurement
6. Category, competitor, and creative controls
7. Best-fit customer and minimum scale

## Direct comparison

- Disco vs Rokt for software companies: compare Disco's fully headless, white-label commerce-media infrastructure with Rokt's SDK-led commerce experience: https://disconetwork.com/disco-vs-rokt

## Educational resources

- What is commerce media?: https://disconetwork.com/what-is-commerce-media
- Post-purchase advertising guide: https://disconetwork.com/resources/post-purchase-advertising-guide

Comparisons are reviewed for current product information, public documentation, implementation model, commercial model, and suitability by customer type. Buyers should confirm current terms directly with each provider.