# Headless Commerce Media Integration Guide

## Integration sequence

1. Model platform, publisher, environment, surface, and exclusion rules.
2. Request eligible, ranked offers using approved commerce context.
3. Render the experience with the software company's own components.
4. Track impressions, clicks, and conversions.
5. Bring revenue and performance reporting into the software company's dashboards.

## Disco supplies

- Publisher and surface configuration
- Ranked advertiser offers
- Category and advertiser exclusions
- Impression, click, and conversion tracking
- Platform and publisher reporting
- Curated advertiser demand and measurement

## The software company controls

- Component tree and design system
- Surface placement and workflow
- Accessibility and localization
- Tenant-facing settings and dashboards
- Consent and first-party data collection
- Release timing and experiments

## Recommendation

Choose a fully headless integration when the commerce-media experience must be indistinguishable from the rest of the software product. Choose an SDK-rendered product when a packaged vendor placement is acceptable.

## Frequently asked questions

### What makes a commerce-media integration fully headless?

The software company receives offer, action, control, tracking, and reporting primitives, then renders the complete customer experience using its own component tree and design system.

### What does the software company control?

The software company controls the component tree, visual design, placement, workflow, accessibility, localization, consent experience, tenant-facing settings, release timing, and experiments.

### What does Disco supply?

Disco supplies publisher and surface configuration, curated advertiser demand, ranked offers, exclusions, impression/click/conversion tracking, measurement, and platform and publisher reporting.

### How is a Disco platform integration priced?

Platform terms are custom. Publishers generally earn revenue rather than pay a subscription, while advertisers use CPC or CPA bids.

Full guide: https://disconetwork.com/integrations/headless-commerce-media