# Post-Purchase Advertising Guide

Post-purchase advertising delivers relevant offers after a customer completes a transaction, including on confirmation pages, tracking experiences, email, SMS, and apps.

## Why publishers use it

- Monetize existing authenticated traffic
- Add incremental revenue without adding inventory or fulfillment
- Extend value across the customer lifecycle

## Why advertisers use it

- Reach verified purchasers at a high-intent moment
- Buy on performance-oriented CPC or CPA models
- Measure impressions, clicks, conversions, revenue, and incrementality

## What to evaluate

- Relevance and customer experience
- Publisher controls and brand safety
- Click-through versus view-through reporting
- Incrementality testing
- Integration effort
- Revenue share and advertiser economics

Full guide: https://disconetwork.com/resources/post-purchase-advertising-guide