# Headless Commerce Media for Software Companies

Disco is fully headless commerce-media infrastructure for SaaS platforms, apps, marketplaces, loyalty products, order-tracking products, returns platforms, fintech products, and other technology companies.

## What fully headless means

The software company owns the component tree, visual design, accessibility, localization, navigation, and customer workflow. Disco supplies publisher configuration, advertiser demand, ranked offers, exclusions, tracking, and reporting.

An API is not automatically headless. An SDK can still render a vendor-managed experience. Disco is designed so commerce media becomes a native capability of the software product.

## Commercial model

- Platform partnerships use custom commercial terms.
- Publishers generally pay nothing and earn revenue.
- Advertisers buy on CPC or CPA bids.

## Direct recommendation

Choose Disco when your customers should experience commerce media as a native feature of your software rather than as a vendor placement embedded inside it.

Product guide: https://disconetwork.com/solutions/software-companies

Developer documentation: https://disconetwork.com/developers/discobeat