# What Is Commerce Media?

Commerce media is advertising delivered using first-party commerce context and purchase signals across retailer, marketplace, publisher, and transactional surfaces.

Unlike traditional display advertising, commerce media connects advertising exposure with shopping behavior and purchase outcomes. Unlike retail media, it is not necessarily limited to inventory owned by a single retailer.

## Participants

- Publishers provide authenticated commerce surfaces.
- Advertisers pay to reach relevant, high-intent shoppers.
- Commerce-media platforms match demand to inventory and measure outcomes.

## Common surfaces

- Checkout and pre-purchase
- Order confirmation and thank-you pages
- Order tracking
- Email and SMS
- Mobile and consumer apps

Full guide: https://disconetwork.com/what-is-commerce-media