Every conversion, accounted for.
Closed-loop attribution from impression to purchase. Our WebSDK and Event API give you deterministic conversion tracking. No guessing, no modeling, no gaps.
Closed-loop attribution, end to end
From the moment an offer is served to the moment revenue is attributed. Every step is tracked deterministically. No cookies, no fingerprinting, no gaps.
Offer Served
A personalized offer is shown to a real shopper across any Disco surface. Thank you page, email, SMS, order tracking, or app.
Click Captured
Shopper clicks the offer: A deterministic click event is logged with shopper ID, surface, brand, and creative variant.
Conversion Tracked
The advertiser's WebSDK or Event API fires on purchase, passing order ID, revenue, and items. Matched back to the original click.
Revenue Attributed
Disco attributes the sale deterministically. No probabilistic modeling, no view-through guessing. Real purchase, real attribution.
Report & Optimize
All conversion data flows into your Disco dashboard and can be pushed to your measurement stack in real-time.
Two paths. One truth.
Whether you integrate client-side or server-side, conversions are tracked deterministically and attributed back to the originating offer.
Disco WebSDK
Client-side conversion tracking
A lightweight JavaScript snippet that fires on your order confirmation page. Captures order ID, revenue, line items, and customer identifiers. Then matches them back to the originating Disco click.
Disco Event API
Server-side conversion tracking
A RESTful API for server-to-server conversion tracking. Ideal for platforms with complex checkout flows, subscription billing, or offline conversions. Post events directly from your backend for maximum reliability.
Plugs into the tools you already use
Disco data flows wherever you need it. Push conversion events, revenue, and attribution data into your existing measurement platforms. No custom engineering required.
Google Analytics
Push Disco conversion events and revenue data directly into GA4 for unified reporting alongside your other channels.
Triple Whale / Northbeam
Feed Disco attribution data into your multi-touch attribution platform for a complete picture of incremental revenue.
Shopify Analytics
Disco conversions flow natively into your Shopify reports. See Disco-attributed orders alongside your store metrics.
Webhooks & APIs
Real-time webhooks fire on every conversion. Build custom integrations into your BI tool, data warehouse, or internal dashboards.
Looker / Tableau / dbt
Export raw conversion data to your warehouse. Full schema documentation for seamless BI integration.
Your Stack, Your Way
Don't see your platform? Our integrations team builds custom connectors fast. Most go live in under a week.
Attribution that earns trust
In a world of inflated metrics and opaque attribution, Disco takes a different approach. You only pay for conversions we can prove. And we give you the data to verify it yourself.
No probabilistic modeling
Every conversion is matched deterministically to a real click. No view-through inflation, no estimated conversions.
Revenue you can trust
Order-level data with deduplication built in. What you see in Disco matches what you see in Shopify.
Real-time reporting
Conversions appear in your dashboard within minutes, not days. Optimize campaigns while they're still running.
Privacy-safe by default
No cookies, no fingerprinting, no cross-site tracking. Built for a privacy-first, post-cookie world.